Logo Creation | Catchphrase
Colour Scheme | Brand fonts
Ideal Audience | Brand Message
Consistent look | Type of imagery
Coherent Style | Tone of Voice
Visual Symbols | Layout
THE BRAND IS WHAT PEOPLE WOULD SAY ABOUT YOU IF YOU WAKE THEM UP IN THE MIDDLE OF THE NIGHT.
Brand image is the visual component of your brand. The face of your project/organization. What does your brand stand for and how can you build your brand's image to be perceived the way you intend to?
Wether is is building an image from scratch or rebranding an outdated image, understanding the importance of a strong brand identity is vital for any business or non profit.
Think of your project as having it's own personality. Just as with humans, we connect differently with different brands based on their personality, becoming loyal to those that we can resonate with, and naturally showing less interest in the ones that did not make an impact on us. A brand that knows exactly what they represent and who they want to attract, can build their image so that it speaks to the desired audience. A serious brand always stays within the guidelines of their identity; the more a brand is coherent the more impact it will have, more people will be able to recognize it and more people will start to trust it.
Let's see what you need
Brand image consultancy
Here is where I find out everything I can about your brand and make the necessary recommendations for improving and strenghtenning your image to get more exposure for your project in front of the right audience.
Although open for discussion and specific needs, this gig includes:
Analysis of your current brand image
Report of recommendations for improvement including target market, brand message, digital channels & more.
You don't have a defined brand image yet or you are looking to rebrand or strengthen your current image? Depending on your project, the Brand Image Creation phase can include:
Coherent visual identity
Choice of colour palette & fonts
Social media templates
and much more all complied in the beloved Brand Style Guide (a life saver to make sure you stay in within your brand).
At this point we have a clear Brand Style Guide that complies all the elements of your visual identity. It's time to manage your communication, content and marketing efforts accordingly.
This phase is not limited to but can include:
Social Media Management
Some of my work
A fun exerciSe
Is it essential that you have a clear idea of what your brand represents prior to starting building a visual identity. One of the most fun and effective ways to understand your brand is to think of it as a person.