Brand

iMage

Logo Creation | Catchphrase

Colour Scheme | Brand fonts

Ideal Audience | Brand Message

Consistent look | Type of imagery

Coherent Style | Tone of Voice

Visual Symbols | Layout 

& more

THE BRAND IS WHAT PEOPLE WOULD SAY ABOUT YOU IF YOU WAKE THEM UP IN THE MIDDLE OF THE NIGHT. 

Brand image is the visual component of your brand. The face of your project/organization. What does your brand stand for and how can you build your brand's image to be perceived the way you intend to?

 

Wether is is building an image from scratch or rebranding an outdated image, understanding the importance of a strong brand identity is vital for any business or non profit.

 

Think of your project as having it's own personality. Just as with humans, we connect differently with different brands based on their personality, becoming loyal to those that we can resonate with, and naturally showing less interest in the ones that did not make an impact on us. A brand that knows exactly what they represent and who they want to attract, can build their image so that it speaks to the desired audience. A serious brand always stays within the guidelines of their identity; the more a brand is coherent the more impact it will have, more people will be able to recognize it  and more people will start to trust it.

Let's see what you need

Brand image consultancy

Here is where I find out everything I can about your brand and make the necessary recommendations for improving and strenghtenning your image to get more exposure for your project in front of the right audience. 

Although open for discussion and specific needs, this gig includes:

Analysis of your current brand image 

Report of recommendations for improvement including target market, brand message, digital channels & more.

Brand

image creation

You don't have a defined brand image yet or you are looking to rebrand or strengthen your current image? Depending on your project, the Brand Image Creation phase can include:

 

Coherent visual identity

Communication pillars

Choice of colour palette & fonts

Logo Creation

Graphic elements

Website content

Ads templates

Graphic designs

Social media templates

and much more all complied in the beloved Brand Style Guide (a life saver to make sure you stay in within your brand).

Brand image

management

At this point we have a clear Brand Style Guide that complies all the elements of your visual identity. It's time to manage your communication, content and marketing efforts accordingly. 

This phase is not limited to but can include:

Content creation

Content Management

Website development

Social Media Management

Communication plan

Advertising Campaigns

E-book Design

Some of my work

Color palettes

Logos

A fun exerciSe

Is it essential that you have a clear idea of what your brand represents prior to starting building a visual identity. One of the most fun and effective ways to understand your brand is to think of it as a person.

 

If your brand was a person,

what kind of person would it be?

I Sometimes Send Newsletters